{"id":1023,"date":"2017-07-27T13:32:35","date_gmt":"2017-07-27T12:32:35","guid":{"rendered":"https:\/\/test.coopersolutions.co.uk\/public\/?p=1023"},"modified":"2022-04-14T11:49:50","modified_gmt":"2022-04-14T10:49:50","slug":"46-consumers-see-smart-technology-vital-part-showroom-experience","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/46-consumers-see-smart-technology-vital-part-showroom-experience\/","title":{"rendered":"46% Of Consumers See Smart Technology As A Vital Part Of The Showroom Experience"},"content":{"rendered":"

Cooper Solutions survey highlights the benefits of technology for dealerships looking
\nto boost their customer journey<\/strong><\/p>\n

With the showroom car buying experience continually evolving, a new poll by Cooper Solutions reveals just what are today\u2019s consumer expectations. 46% of consumers surveyed said that dealers who use the same smart technology that they use in their own homes on a daily basis, such as touchscreen TVs and tablets, offer a far more \u2018positive customer experience\u2019.<\/p>\n

Over half (56%) of those surveyed believe that dealers who use smart technology offer a more \u2018efficient\u2019 car buying process, whilst 73% said that those dealers who don\u2019t use technology for the benefit of the customer are not being as \u2018professional\u2019 as they could be. Therefore, those dealers that are embracing the latest innovations available to them today, are benefiting from a perceived higher degree of professionalism compared to those who don\u2019t.<\/p>\n

The \u2018swapper\u2019 \u2013 the customer who part exchanges their car \u2013 has particular expectations when it comes getting a vehicle valuation. Over a third (33%) of consumers surveyed revealed they would be more \u2018confident\u2019 if a dealer provided an electronic valuation; 67% of all those surveyed believed a more traditional type of valuation wouldn\u2019t be as accurate.
\nBarry Cooper, Managing Director of Cooper Solutions comments: \u201cOur research shows that as many as 68% of car buyers believe that dealers who are not using smart technology in the showroom are not being as transparent about the sales and services they offer as they could be.<\/p>\n

\u201cTake for example the vehicle appraisal process; it\u2019s crucial the way this is conducted, calculated and communicated to the prospective customer in securing a sale. Those dealers who take a \u2018Wizard of Oz\u2019 approach to appraisals \u2013 disappearing behind closed doors to produce a quote – seriously underestimate the impression this leaves with the customer. One properly appraised vehicle will return the cost of an iPad, and offer greater reassurance to the buyer that they are getting the best market price for their part exchange, plus it could engender a greater level of trust.<\/p>\n

\u201cToday\u2019s tech savvy car buyers expect a seamless experience, from initial research using a dealer website through to the visit to the showroom itself. As our research demonstrates, those dealerships utilising the latest smart technology such as tablets, TVs and smartphones to assist with the customer journey, are one very large step ahead of the competition.\u201d<\/p>\n

July 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

Cooper Solutions survey highlights the benefits of technology for dealerships looking to boost their customer journey With the showroom car […]<\/p>\n","protected":false},"author":5,"featured_media":286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage"],"acf":[],"yoast_head":"\r\nSmart Technology As A Vital Part Of The Showroom Experience<\/title>\r\n<meta name=\"description\" content=\"Smart Technology As A Vital Part Of The Showroom Experience\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.coopersolutions.co.uk\/public\/46-consumers-see-smart-technology-vital-part-showroom-experience\/\" \/>\r\n<meta 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