{"id":10303,"date":"2019-07-11T10:36:15","date_gmt":"2019-07-11T09:36:15","guid":{"rendered":"https:\/\/www.coopersolutions.co.uk\/public\/?p=10303"},"modified":"2019-07-11T11:02:29","modified_gmt":"2019-07-11T10:02:29","slug":"cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions\/","title":{"rendered":"Cardiff Audi builds on its customer centric sales approach using Cooper Solutions&#8217; FullCycle"},"content":{"rendered":"<p><strong>Return on investment achieved in the first month <\/strong><\/p>\n<p>Cardiff Audi, part of Mon Motors Group, one of the largest automotive dealer groups in South Wales and the West of England, has joined forces with Cooper Solutions to implement FullCycle.\u00a0 FullCycle is a new innovative customer data tool, transforming how dealers pinpoint future sales opportunities that could otherwise be passing through service departments undetected.<\/p>\n<p>According to Cooper Solutions\u2019 research, around 50% of people don\u2019t buy their car from the dealer that services it. While these servicing dealerships may already have the information needed to maximise new vehicle sales opportunities, like how long a service customer has owned their car and the length remaining on its finance agreement, it\u2019s often too clunky or time-consuming to pull these details together from different areas of their current DMS and more importantly tends to be for supplied customers only.<\/p>\n<p>FullCycle provides Cardiff Audi\u2019s sales teams with these details at their fingertips, seamlessly integrating it with Experian insights.\u00a0 This allows effective communication between sales and servicing departments which helps to build stronger customer relationships via a personalised sales approach and consequentially drives sales.\u00a0 With increasing numbers of aftersales customers now buying their vehicle from Cardiff Audi the full cycle of sales-service-sales is being completed.<\/p>\n<p>Gabe Masterson, Audi Accredited Sales Manager, Cardiff Audi explains: \u201cWe\u2019ve always known that blanket, one-size-fits-all sales approaches don\u2019t work but FullCycle has enabled us to make our sales process truly customer centric.\u00a0 It provides invaluable insight into when and how to contact service customers, what car they have, where they bought it from and when would be the right time to approach them about a future sale.\u00a0 All in a helpful, non-pushy way. The fact that FullCycle has basically paid for itself in the first month of using it is testament to the financial payback we\u2019re getting too.\u201d<\/p>\n<p>The real-time data from FullCycle means that Cardiff Audi has been able to use its courtesy fleet more efficiently as well.\u00a0 The dealership can offer an upgraded courtesy car when a customer\u2019s existing vehicle comes in for servicing. Not only does this allow the customer to try out the latest model in an unpressurised environment, it also means the courtesy vehicle is provided by the sales department therefore cutting down on service fleet costs.\u00a0 Over time Cardiff Audi aims to reduce its courtesy car fleet, as the sales fleet can be loaned to appropriate service customers.\u00a0 This will not only save money but also help build customer relations.<\/p>\n<p>Cardiff Audi\u2019s customers are appreciative of the more joined-up approach between the sales and servicing departments as Masterson continues: \u201cWe can pick up the phone and start a dialogue, there is no pressure, it just allows the customer to see that we understand where they are on their car ownership cycle.\u00a0 We can then help them with their car-buying choice at a timescale that suits them.\u00a0 Our customers have been complimenting us on what we are doing as a result of FullCycle.\u201d<\/p>\n<p>Barry Cooper, Managing Director of Cooper Solutions concludes: \u201cIt\u2019s been really rewarding working with Cardiff Audi.\u00a0 Using FullCycle\u2019s digital solution to allow them to speak to their customers with added confidence has obviously reaped rewards.\u00a0 We will continue to work closely with them to ensure FullCycle is used to its full potential.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return on investment achieved in the first month Cardiff Audi, part of Mon Motors Group, one of the largest automotive [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,21],"tags":[],"class_list":["post-10303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-fullcycle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Cardiff Audi make its sales process customer centric with Cooper Solutions<\/title>\r\n<meta name=\"description\" content=\"Cardiff Audi make its sales process customer centric with Cooper Solutions\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.coopersolutions.co.uk\/public\/cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cardiff Audi make its sales process customer centric with Cooper Solutions\" \/>\r\n<meta property=\"og:description\" content=\"Cardiff Audi make its sales process customer centric with Cooper Solutions\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.coopersolutions.co.uk\/public\/cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Cooper Solutions\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-07-11T09:36:15+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-07-11T10:02:29+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.coopersolutions.co.uk\/public\/wp-content\/uploads\/2019\/07\/FullCycle-animation-still.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1916\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Kate Shakesheff\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Shakesheff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.coopersolutions.co.uk\/public\/cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.coopersolutions.co.uk\/public\/cardiff-audi-make-its-sales-process-customer-centric-with-cooper-solutions\/\"},\"author\":{\"name\":\"Kate Shakesheff\",\"@id\":\"https:\/\/www.coopersolutions.co.uk\/public\/#\/schema\/person\/78a9b61e6360b23d8ad6a00e8c57308f\"},\"headline\":\"Cardiff Audi builds on its customer centric sales approach using Cooper Solutions&#8217; 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