{"id":18815,"date":"2019-09-17T09:43:00","date_gmt":"2019-09-17T08:43:00","guid":{"rendered":"https:\/\/www.coopersolutions.co.uk\/public\/?p=18815"},"modified":"2019-09-17T09:46:32","modified_gmt":"2019-09-17T08:46:32","slug":"customer-insights-will-build-relations-and-maximise-car-sales-opportunities","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/customer-insights-will-build-relations-and-maximise-car-sales-opportunities\/","title":{"rendered":"Six out of ten service customers have never been contacted by sales departments"},"content":{"rendered":"<p><strong>Cooper Solutions\u2019 highlights the need for effective customer insight to build relations and maximise car sales opportunities<\/strong><\/p>\n<p>\u2022\t28% of people feel no loyalty towards their servicing dealer<br \/>\n\u2022\tNearly 6 in 10 people who have their car serviced by a mainstream dealer, have never been contacted by a member of the sales team at the same dealership<br \/>\n\u2022\tJust 6% of customers visiting a dealer for a service have been approached by a member of the sales team during a visit<\/p>\n<p>The latest survey by Cooper Solutions highlights that during the typical service lifetime of a car, nearly 60% of owners are never contacted by the sales team of that mainstream servicing dealer. Cooper Solutions is urging dealers to bring together their sales and servicing departments to work cohesively and proactively to nurture relationships and drive sales with the support of FullCycle.<\/p>\n<p>\u201cFranchised dealers have a clear weapon in their arsenal &#8211; face-to-face customer interaction,\u201d explains Barry Cooper, Managing Director of Cooper Solutions. \u201cBy understanding individual ownership cycles, sales and service teams are in the perfect position to tailor their approach to every customer. This enables them to engage appropriately and deliver a personal and relevant dialogue. An excellent experience for the customer builds loyalty and long-term retention.\u201d<br \/>\nAccording to the Cooper Solutions survey, 28% of car owners feel no loyalty towards their servicing dealer and only 11% of people would feel any loyalty towards approaching the sales department first, when it comes to buying their next car. <\/p>\n<p>Nearly a quarter of those surveyed said they would feel more loyal towards their servicing dealer if they were proactively approached by the sales department about their future car requirements, when they brought their car in to be serviced. And there clearly is opportunity as only 6% of those visiting a service dealer actually spoke to a member of the sales team whilst they were there. <\/p>\n<p>FullCycle is a revolutionary customer data solution that provides invaluable ownership insights, including Experian data, to identify customers that are in a prime position to change their vehicle.  By bringing together multiple layers of data, sales departments are armed with critical information to harness effective customer relations. As dealers face more challenges to their bricks and mortar business model from online disruptors and a downturn in the economy, it is crucial that they maximise every single opportunity to retain their customers\u2019 loyalty.  <\/p>\n<p>Barry Cooper concludes; \u201cThe sales and servicing departments of most dealerships are just metres apart, but they\u2019re often a world away from each other when it comes to interacting with customers and maximising revenue opportunities. Now is the time for dealers to make fundamental changes to the way they operate.  It is not enough for sales teams to wait for a customer to make an enquiry; it\u2019s time to join-up the two departments to secure future sales. <\/p>\n<p>\u201cWith data readily at the dealer\u2019s fingertips, including information such as where the customer bought their last car, when the finance agreement ends, or whether their preference is to buy new, customers can be contacted in a timely, appropriate way.  In turn this creates significant potential to turn lost sales into new opportunities.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooper Solutions\u2019 highlights the need for effective customer insight to build relations and maximise car sales opportunities \u2022 28% of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fullcycle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Customer insights will build relations and maximise car sales opportunities<\/title>\r\n<meta name=\"description\" content=\"Customer insights will build relations and maximise car 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