From touchscreen TVs and tablets to smart fridges and home assistants, smartphone technology has become ubiquitous. In fact, today\u2019s consumers expect to have the same kind of technology at their fingertips as part of their buying experience. In our recent survey, 46% of consumers said that dealers who use the same smart technology that they have at home offer a more \u2018positive customer experience\u2019.<\/p>\n
Over half (56%) of those surveyed believe that dealers who use smart technology offer a more \u2018efficient\u2019 car buying process, whilst 73% said that those dealers who don\u2019t use technology for the benefit of the customer are not being as \u2018professional\u2019 as they could be. So if you\u2019re one of the dealers who do embrace the latest innovations available today, you are benefitting from a perceived higher degree of professionalism, giving you that much needed competitive edge.<\/p>\n
The \u2018swapper\u2019 \u2013 the customer who part exchanges their car \u2013 has particular expectations when it comes getting a vehicle valuation. Over a third (33%) of consumers surveyed revealed they would be more \u2018confident\u2019 if a dealer provided an electronic valuation; 67% of all those surveyed believed a more traditional type of valuation wouldn\u2019t be as accurate.<\/p>\n
Our research shows that as many as 68% of car buyers believe that dealers who are not using smart technology in the showroom are not being as transparent about the sales and services they offer as they could be. Those dealers who take a \u2018Wizard of Oz\u2019 approach to appraisals \u2013 disappearing behind closed doors to produce a quote – seriously underestimate the impression this leaves with the customer. One properly appraised vehicle will return the cost of an iPad, and offer greater reassurance to the buyer that they are getting the best market price for their part exchange, plus it could engender a greater level of trust.<\/p>\n
Today\u2019s tech savvy car buyers expect a seamless experience, from initial research using a dealer website through to the visit to the showroom itself. As our research demonstrates, those dealerships utilising the latest smart technology such as tablets, TVs and smartphones to assist with the customer journey, are one very large step ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"
From touchscreen TVs and tablets to smart fridges and home assistants, smartphone technology has become ubiquitous. In fact, today\u2019s consumers […]<\/p>\n","protected":false},"author":5,"featured_media":2561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-23118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"acf":[],"yoast_head":"\r\n