{"id":23132,"date":"2018-08-04T14:39:58","date_gmt":"2018-08-04T13:39:58","guid":{"rendered":"https:\/\/www.coopersolutions.co.uk\/public\/?p=23132"},"modified":"2020-01-17T14:42:45","modified_gmt":"2020-01-17T14:42:45","slug":"getting-the-best-price-under-the-online-hammer","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/getting-the-best-price-under-the-online-hammer\/","title":{"rendered":"Getting the best price under the online hammer"},"content":{"rendered":"<p>When it comes to selling on an online auction site, there are a few things sellers can do to give their vehicles the edge.\u00a0 One thing is for sure,\u00a0honesty is the best policy when it comes to listing vehicles. Buyers won\u2019t necessarily be put off by the odd scratch or dent, but if you hide it, they\u2019ll rightly wonder what else you aren\u2019t telling them.<\/p>\n<p>An <strong>accurate listing<\/strong> and description of a vehicle is the most important thing to remember. Sellers should also make sure they have a complete service history, V5 and MOT certificate. This enables retailers to know what they are buying and have confidence in the seller and the condition of the car they are bidding on. A car that\u2019s described honestly will maximise bidding opportunities and encourage more sales. Include a full description, such as colour and condition, but don\u2019t forget to highlight benefits such as a low mileage or any attractive interior features.<\/p>\n<p>On top of an accurate description, <strong>good presentation<\/strong> is key in attracting a good level of buyer interest. Spend a little extra and get a proper valet service to spruce up the vehicle. Vehicles that are well prepared will retail quickly, improving stock turn and cash flow.<\/p>\n<p><strong>Photography is essential<\/strong> to enhance the description. Wash the vehicle before taking pictures and get shots of the interior and exterior, plus a photo of the service book. Use the best pictures first, using a full shot of the vehicle as the cover image.<\/p>\n<p>Another trick of the trade is to <strong>set a realistic reserve price<\/strong>. Remember, this is only disclosed to buyers once the auction has finished, however, by starting at a low price, sellers can attract early bidders and watchers.<\/p>\n<p>FullAuction is our trade-only vehicle auction site and makes selling easy and more profitable. Many of the key steps for getting a good price are included in FullAuction, helping retailers sell their stock for more. In addition, the service attracts hundreds of validated buyers, with a quick and easy listing process, making it easier to sell and deliver vehicles for a more positive auction experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to selling on an online auction site, there are a few things sellers can do to give [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,10],"tags":[],"class_list":["post-23132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-fullauction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>vehicle online auction trade<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.coopersolutions.co.uk\/public\/getting-the-best-price-under-the-online-hammer\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"vehicle online auction trade\" \/>\r\n<meta property=\"og:description\" content=\"When it comes to selling on an online auction site, there are a few things sellers can do to give [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.coopersolutions.co.uk\/public\/getting-the-best-price-under-the-online-hammer\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Cooper Solutions\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-08-04T13:39:58+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-01-17T14:42:45+00:00\" \/>\r\n<meta property=\"og:image\" 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