{"id":34216,"date":"2021-09-13T13:46:21","date_gmt":"2021-09-13T12:46:21","guid":{"rendered":"https:\/\/www.coopersolutions.co.uk\/public\/?p=34216"},"modified":"2021-09-13T13:46:21","modified_gmt":"2021-09-13T12:46:21","slug":"with-unaccompanied-test-drive-theft-on-the-rise-pibs-motor-trade-practice-group-looks-at-how-to-mitigate-risk-whilst-keeping-customer-satisfaction-at-the-forefront","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/with-unaccompanied-test-drive-theft-on-the-rise-pibs-motor-trade-practice-group-looks-at-how-to-mitigate-risk-whilst-keeping-customer-satisfaction-at-the-forefront\/","title":{"rendered":"With unaccompanied test drive theft on the rise, PIB\u2019s Motor Trade Practice Group looks at how to mitigate risk whilst keeping customer satisfaction at the forefront"},"content":{"rendered":"<p>The pandemic and regulations around social distancing meant that the number of accompanied test drives decreased dramatically, whilst unaccompanied test drives increased.<\/p>\n<p>Even before lockdowns came into place, the trend showed that customers found test driving a car without a sales executive far preferable.\u00a0 In fact, recent research from AX showed that almost two thirds (63%) of drivers want unaccompanied test drives to become standard practice*.<\/p>\n<p>Our analysis\u00a0corroborates this, where the number of loans has increased by 33% from pre-pandemic to post lockdown**.<\/p>\n<p>Unaccompanied test drives offer a far better experience where a potential buyer can test a car for comfort, equipment and handling when the pressure is taken off them, and many feel more positively about a dealer when offered this form of test drive, welcoming the opportunity to make a more informed purchase decision.<\/p>\n<p>However the freedom presented by an unaccompanied test drive also raises the risk involved for the dealership.\u00a0 The theft of a vehicle would result in not only the loss of an asset, but retailers will be required to pay an excess which can range from 15% to 25% on the value of that vehicle depending on the insurance solution in place.<\/p>\n<p>As a customer-led industry, retailers cannot ignore the positive uplift in sales following unaccompanied test drives.\u00a0 This shift in customer expectation means it is vital to protect against the possibility of financial loss.<\/p>\n<p>There are a number of ways where retailers can mitigate this risk, for instance:<\/p>\n<ul>\n<li>Consider quality <a href=\"https:\/\/www.coopersolutions.co.uk\/public\/cooper-solutions-products\/full-cover\/\">short-term insurance cover<\/a> for sales demonstration vehicles, so that in the unfortunate event of an incident, the right protection at the right price is in place<\/li>\n<li>Ensure sales teams remain vigilant in circumstances, for example, where the customer has arrived at the dealership without a vehicle, and therefore has no asset with them, or the vehicle they arrived on site in differs greatly in terms of value and quality from the vehicle they intend to test drive. Thorough licence checks must be carried out, and second forms of identification cross-checked.<\/li>\n<\/ul>\n<p>By ensuring these measures are put in place, dealers can enhance the customer experience with unaccompanied test drives and boost their bottom line at the same time, whilst reducing financial risk to their businesses.<\/p>\n<p>James Cooper, Product Director, at Cooper Solutions commented: \u2018Our data gives us a great insight into how customer expectations have changed.\u00a0 It\u2019s clear that unaccompanied test drives are here to stay.\u00a0 The crucial issue is that retailers protect any financial risk to their businesses whilst providing an excellent customer experience.\u2019<\/p>\n<p>PIB\u2019s <a href=\"https:\/\/www.pib-insurance.com\/business\/motor-trade\/motor-trade-practice-group\">Motor Trade Practice Group<\/a> can support retailers on key measures to help mitigate the risk, whilst supporting businesses maximise opportunities for profitability.\u00a0 Comprising <a href=\"https:\/\/www.pib-insurance.com\/\">PIB Insurance Brokers<\/a>, <a href=\"https:\/\/www.pib-riskmanagement.co.uk\/\">PIB Risk Management<\/a> and Cooper Solutions, together they work together to deliver tailored insurance solutions to the automotive industry.<\/p>\n<p>To find out more, please contact <a href=\"mailto:james.cooper@coopersolutions.co.uk\">James Cooper<\/a> or call 01926 855055<\/p>\n<p>&nbsp;<\/p>\n<p>Sources:<\/p>\n<p>*https:\/\/www.am-online.com\/news\/market-insight\/2021\/07\/13\/car-buyers-want-unaccompanied-test-drives-post-covid-research-finds<\/p>\n<p>**Cooper Solutions data: sales number of loans July-August 2019 and July-August 2021<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pandemic and regulations around social distancing meant that the number of accompanied test drives decreased dramatically, whilst unaccompanied test [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":34217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,13],"tags":[],"class_list":["post-34216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-fullcontrol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>PIB\u2019s Motor Trade Practice Group looks at how to mitigate risk whilst keeping customer satisfaction at the forefront<\/title>\r\n<meta name=\"description\" content=\"With unaccompanied test drive theft on the rise, PIB\u2019s Motor Trade Practice Group looks at how to mitigate risk whilst keeping customer satisfaction at the forefront\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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