{"id":7301,"date":"2019-03-12T13:41:49","date_gmt":"2019-03-12T13:41:49","guid":{"rendered":"https:\/\/www.coopersolutions.co.uk\/public\/?p=7301"},"modified":"2019-03-25T14:35:51","modified_gmt":"2019-03-25T14:35:51","slug":"cutting-the-cost-of-going-under-the-digital-hammer","status":"publish","type":"post","link":"https:\/\/www.coopersolutions.co.uk\/public\/cutting-the-cost-of-going-under-the-digital-hammer\/","title":{"rendered":"Cutting the cost of going under the digital hammer"},"content":{"rendered":"\n<p><strong>Cooper Solutions removes seller fees on FullAuction<\/strong><\/p>\n\n\n\n<p>Cooper\nSolutions has removed its seller fees in a move to further support dealers\nselling through its trade-only online auction site, FullAuction. &nbsp;Cooper Solutions is adding value to its trade\nremarketing solution by maximising profits for retailers, vital in the current\ncompetitive and challenging market. <\/p>\n\n\n\n<p>FullAuction\ndelivers similar or better results against CAP as physical auction houses and\nthe large online players, but now allows dealers to sell their trade stock and\nkeep 100% of the profits. &nbsp;Analysis has\nshown that many dealers sell their stock through FullAuction before a physical\nauction house would have even collected the vehicles. <\/p>\n\n\n\n<p>Barry\nCooper, Managing Director for Cooper Solutions, commented, \u201cMaking the decision\nto stop charging sellers will ensure further increases in dealer profits. Without\nthe overheads of physical auction houses, FullAuction delivers a cost-effective\nremarketing solution, but now it is an even more profitable route to disposal\nof stock.\u201d<\/p>\n\n\n\n<p>Cooper\nSolutions carried out detailed research into the profitability of physical\nvehicle auctions. After reviewing more than 71,000 car sales, it was found that\nphysical auction fees are typically larger than the profits retailers make on\neach sale, putting undue pressure on dealers\u2019 margins. Not only does FullAuction\nreduce the cost of selling for dealers, it also reduces the time it takes to\ndispose of stock, meaning dealers get the money in the bank more quickly,\nboosting their bottom line.<\/p>\n\n\n\n<p>Barry\nCooper continued, \u201cFullAuction boosts the average pounds per unit and CAP\nperformance by optimising the mix of well described stock, a large pool of\nbuyers and outstanding profits for sellers. We have an ongoing commitment to\ndeliver the best in digital solutions for dealers, which includes continually reviewing\nand improving existing solutions. Even the most successful solutions can have\nthe potential to serve the market even more effectively, and we are committed\nto investing in FullAuction to ensure it continues to provide valuable support\nto our dealer partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooper Solutions removes seller fees on FullAuction Cooper Solutions has removed its seller fees in a move to further support [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fullauction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Cooper Solutions removes seller fees on 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