Cooper Solutions’ short-term insurance solution and licence checking simplifies vehicle handovers and delivers extra income stream
Award winning Chorley Group, operating
six key dealerships and four franchises across
the North-West of England, has chosen FullCover from Cooper Solutions as
its preferred fleet management system and short-term insurance provider.
The business initially adopted
FullCover at Chorley Nissan, the UK’s largest volume, single Nissan dealership,
but quickly established that its ability to streamline the car handover process
for its customers, and the additional income revenue it delivers through
collision damage waiver (CDW), would an invaluable addition to the Group as a
whole. The system has now been rolled
out to encompass its dealerships across Lancashire and Greater Manchester.
Operating five of the world’s
largest motor franchises incorporating Nissan, Hyundai, Kia and MG Motors, the
Chorley Group’s fleet management task is potentially complex. However, FullCover has enabled the Chorley Group’s network of
locations to efficiently manage all current, future and historic appointments
for sales, aftersales and bodyshop loans, while incorporating instant online
driving licence checking.
Stephen Mellett, Group Aftersales Director says: “Using FullCover has had a number of benefits for us.
Being able to check driving licences in real time means we can process the
handover of loan cars quickly, so customers can get on their way without having
to wait around as paperwork and forms are completed. We’re also able to process
any Motability customers through the system efficiently, so all customer usage
is recorded in one place. FullCover integrates with our existing dealer
platform, meaning we can book straight into our diary screen, which has
streamlined our booking process.”
Chorley Nissan Blackpool was the
first adopter of CDW; now utilised by the whole group. Traditionally, customers
have to shoulder a high insurance excess if they want to drive a loan car, but
this is no longer the case as Stephen Mellett explains: “We also benefit from
the additional revenue provided through CDW, which means that the customer is
fully insured with a very low excess, with the added benefit of this having a
positive impact on customer satisfaction. We currently recover between 70% and
110% of our insurance premium spend by offering CDW to our customers.”
The Cooper Solutions team has
collaborated closely with Chorley Group to unravel some areas which were not
working for them or their customers.
Crucially, the partnership with Cooper Solutions and FullCover has
turned what were headaches for the dealership, into a profit-making opportunity
for them whilst enhancing customer satisfaction.
“Dealers need to be on top of
their forecourt fleet and courtesy cars at all times to boost profitability and of course, make life
better for customers. Whether customers
are test driving cars for sale or returning for servicing or aftersales care,
FullCover supports dealers in meeting their needs. By working in partnership
with dealerships like Chorley Group, we can tailor our solutions to maximise
return on investment for them. It also
means we can ensure their customers reap the benefits and reward dealers with
their on-going custom for years to come,” concludes Dean Pipitone, Director of