The more positive interactions a dealership has with its service customers, the likelier they are to buy from that dealership when the time comes.
The important thing is to already have an established relationship with your customers. It’s not enough to sell them a car and then contact them a few years later asking whether they want to buy a new car.
Dealerships need to be proactive in communication and create a great customer experience from the very beginning. Service customers most often receive aftersales attention on their service requirements. If the service didn’t go well, sales will lose out without even having the opportunity to overcome the customer’s negative experience or perception.
Shared responsibility is crucial to ensure service customers benefit from positive sales engagement.
Don’t wait to communicate!