The more we talk to our dealers about FullCycle, the more we learn.
Recent conversations have highlighted secure and least secure customers visiting your dealership – those who are most likely to remain loyal, and those least likely.
The least secure customers are those who have purchased their car from outside the network, from an online broker for instance. Whilst they might bring their cars to a specific dealer for servicing, when it comes to buying their next car, they’ll return to online brokers to find the best deal.
By engaging with your least secure customers properly, you can ensure you retain their service and sales business, preventing them buying elsewhere and possibly deserting the brand completely.