Robins & Day Stays In Control Of Costs With Cooper Solutions

FullFinancials reduces debtor days by 201%

Robins & Day, the largest Peugeot and Citroen dealer group in the UK, with 42 sites nationwide, is enjoying the benefits of Cooper Solutions’ FullForecast and FullFinancials. Celebrating a partnership of 10 years, FullForecast, a financial management system, which has increased staff efficiency, forecasting accuracy and the financial culture of the whole business and FullFinancials, a cash management system, have helped to reduce debtor days by 201%.

Richard Garbutt, Sales Director at Robins & Day, explains, “FullForecast is a fast and easy to use digital solution that has made us, as a business, more robust and our reporting more accurate. Prior to FullForecast we were using Excel spreadsheets which had to be manually filled in by our managers – this was extremely time consuming for them and more crucially, less accurate. It also meant our head office then had over 40 spreadsheets to collate and consolidate each week. With a web based system like FullForecast every level of report is produced automatically, by department, by dealer, by division and group. We now spend time acting on the data, rather than producing it.

“Our line managers also find that using FullForecast enhances their understanding of what’s happening in their departments as they can see exactly what’s happening in real-time, rather than having to extract it directly from the dealer management system. At a glance, they can see revenue, expenses and performance against budget, creating a faster and more streamlined process. The consolidation and transparency of the information it has given us means we’d struggle to operate without it today. It’s at the heart of our forecasting and has become an integral part of how we run our business.”

Complementing FullForecast, is FullFinancials which Simon Lawrence, Director of Finance & Group Strategy for Robins & Day, sees as a key tool for the business. He says, “The FullFinancials Debtor analysis module has had a dramatic effect on our credit control performance. The increased visibility afforded by this solution has helped reduce debtor days by 201%. Our credit control teams now spend more time doing what we need them to do; collecting debt, not collating data.”

Andrew Whicher of Cooper Solutions concludes, “We offer a full suite of tools, which are designed to help businesses like Robins & Day streamline their processes and focus on day-to-day operations. Both FullForecast and FullFinancials collate crucial data into web-based reports that support businesses as they focus on strategic growth through tighter management of revenue and costs.”